925 Blueprint

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925 Blueprint - Astrée Goguen, Moncton, NB Canada

What’s a new graduate to do faced with low job prospects during though economic times? Many young New Brunswickers choose to head West to big cities like Montreal, Toronto, Calgary and Vancouver, lured by the promise of high paying jobs and industry diversity. Astrée Goguen decided otherwise – creatively launching a bold initiative that’s sure to help many new graduates get an inside scoop on how to ease their way into their dream jobs – and stay in the province. She paired up with Echo Actions to publicize the launch of her innovative 925Blueprint campaign and showed all those around her that when life hands you lemons, you make lemonade!  

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